Beginning of success .......
- “Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow.’” — Mary Anne Radmacher
- “Do not follow where the path may lead. Go, instead, where there is no path and leave a trail.”— Ralph Waldo Emerson
- “I want to be all used up when I die.” — George Bernard Shaw
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” — Maya Angelou
- “If you cannot do great things, do small things in a great way.” — Napoleon Hill
- “If you cannot get rid of the family skeleton, you may as well make it dance.” — George Bernard Shaw
- “If you’re going through hell, keep going.” — Winston Churchill
- “It is never too late to be who you might have been.” — George Eliot
- “Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power.” — Lao-Tzu
- “Let him who would move the world, first move himself.” – Socrates
- “Life is a great big canvas, and you should throw all the paint you can on it.” — Danny Kaye
- “Life is not measured by the number of breaths we take, but by the moments that take our breath away.” — Maya Angelou
- “Life isn’t about finding yourself. Life is about creating yourself.” — George Bernard Shaw
- “Smile, breathe and go slowly.” — Thich Nhat Hanh
- “That which does not kill us makes us stronger.” — Friedrich Nietzsche
- “The first and best victory is to conquer self. To be conquered by self is, of all things, the most shameful and objectionable.” – Plato
- “Turn your wounds into wisdom.” — Oprah Winfrey
- “Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” — Mark Twain
- “What lies behind us and what lies before us are tiny matters compared to what lies within us.” — Ralph Waldo Emerson
- “Whatever you do, you should do it with feeling.” — Yogi Berra
- “A hero is born among a hundred, a wise man is found among a thousand, but an accomplished one might not be found even among a hundred thousand men.” – Plato
- “Achievement results from work realizing ambition.” — Adam Ant
- “Big thinking precedes great achievement.” — Wilferd A. Peterson
- “Death comes to all, but great achievements build a monument which shall endure until the sun grows cold.” — Ralph Waldo Emerson
- “Great achievement is usually born of great sacrifice, and is never the result of selfishness.” — Napoleon Hill
- “High achievement always takes place in the framework of high expectation.” — Charles F. Kettering
- “I’m glad I did it, partly because it was worth it, but mostly because I shall never have to do it again.” — Mark Twain
- “It’s amazing what ordinary people can do if they set out without preconceived notions.” — Charles F. Kettering
- “Never mistake activity for achievement.” — John Wooden
- “One reason so few of us achieve what we truly want is that we never direct our focus; we never concentrate our power. Most people dabble their way through life, never deciding to master anything in particular.” — Anthony Robbins
- “Success each day should be judged by the seeds sown, not the harvest reaped.” — John C. Maxwell
- “That some achieve great success, is proof to all that others can achieve it as well.” — Abraham Lincoln
- “The results you achieve will be in direct proportion to the effort you apply.” — Denis Waitley
- “If you’ll not settle for anything less than your best, you will be amazed at what you can accomplish in your lives.” — Vince Lombardi
- “Winners compare their achievements with their goals, while losers compare their achievements with those of other people.” — Nido Qubein
- “You can have everything in life you want, if you will just help other people get what they want.”— Zig Ziglar
- “You have to ‘be’’ before you can ‘do’, and do before you can ‘have’.” — Zig Ziglar
- “You have to learn the rules of the game. And then you have to play better than anyone else.”— Albert Einstein
Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.
, Chairman of BBDO
, Chairman of BBDO
Advertising is the life of trade.
What you say in advertising is more important than how you say it.
You can fool all the people all the time if the advertising budget is big enough.
Advertising is the principal reason why the business man has come to inherit the earth.
Advertising is the art and sole of capitalism. It captures a moment of time through the lens of commerce, reflecting and affecting our lives, making us laugh and cry, while simultaneously giving traction to the engine that propels this free market economy forward into the future.
, Advertising Professor
, Advertising Professor
Advertising is the 'wonder' in Wonder Bread.
, Advertising Professor
, Advertising Professor
Advertising is "the lubricant for the free-enterprise system."
I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
Ads are the cave art of the twentieth century.
, Canadian Social Scientist
, Canadian Social Scientist
Advertising is the greatest art form of the twentieth century.
, Canadian Social Scientist
, Canadian Social Scientist
Advertising - a judicious mixture of flattery and threats.
Don't bore your reader. You can't bore people into buying your products or services. If your ad is boring than it probably means, your company and your products are also boring.
, GB57 "Writing & Editing Like a Pro"
, GB57 "Writing & Editing Like a Pro"
The word "you" is the most important word in the English language, as far as writing advertising copy is concerned. People respond to this word because they like talking about themselves and being talked about in a positive manner.
, GB59 "Using Words that Sell"
, GB59 "Using Words that Sell"
Promise, large promise, is the soul of an advertisement.
Let advertisers spend the same amount of money improving their products as they do advertising and they wouldn't have to advertise it.
Advertising doesn't create a product advantage. It can only convey it.
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